OnHealth

The Web, for better and worse, has become a major source for medical information and advice. OnHealth was a major medical informational site that needed to increase traffic, by both increasing its brand awareness and the awareness of its informational content. Each commercial conveyed this information using a dose of the site’s own (nontraditional) medical medicine: laughter. By using humor, the campaign not only made people feel better, it got attention by breaking with the advertising convention of medicinal seriousness. Awareness and traffic soared, creating a brand so successful that its main competitor, WebMD, was forced to buy it. Sometimes you lose a great client by doing great work.