Game Show Network

Before “Who Wants To be Millionaire”, contemporary television viewers showed little interest in the television game show genre. But research showed that deep down inside, people still loved playing along with a TV show, no matter what the game. Using this insight, it was clear that the objective of the campaign should be to demonstrate the appeal of playing rather than the content of the network. The resulting ads were not only portrayals of people’s secret passion for playing along with game shows, but a game in themselves that asked the audience to guess the spots’ endings: a game show within a Game Show Network commercial. Question: what cable network broke into the highly prized top ranked 100 cable networks and finally earned legitimacy and legitimate ad revenue? Answer: The Game Show Network.