Samsung PassionPulse

The World Cup not only pits the world’s best footballers against one another, but it also pits the world’s most passionate fans against one another. 

What if the winners of THAT matchup could be determined? 

Using the latest Samsung products we set out to answer this question: who were the world’s most passionate fans. Spurred on in social media by some of the planet’s greatest players, fans showed up in droves both online and at events around the globe to defend their respective nations’ honor. Social posts rallied more and more participation and tracked each nation’s activity. At World Cup events, both big and small, Galaxy 11 street teams used the heart rate monitors and microphones in the latest Samsung phones to capture and post this amazing fan passion live during the final matches. 

Over 1.2 million got involved, 381 million watched, and in the final seconds, Germany proved that they not only had the best squad, but also the best fans, all courtesy of Samsung and it's latest products.